Cookie Policy
1. Introduction
This Cookie Policy explains how Displace Agency ("we", "us", or "our") uses cookies and similar tracking technologies on our website. This policy should be read in conjunction with our Privacy Policy and Terms of Use.
By using our website, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, you should set your browser settings accordingly or refrain from using our website.
2. What Are Cookies
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies can be:
- Session cookies: Temporary cookies that expire when you close your browser
- Persistent cookies: Cookies that remain on your device for a set period or until you delete them
- First-party cookies: Set by the website you're visiting
- Third-party cookies: Set by external services integrated into our website
3. Analytics & Tracking Tools We Use
Displace Agency uses the following analytics and tracking tools to understand how visitors interact with our website and improve user experience:
Google Analytics 4 (GA4)
Purpose: Web analytics and user behavior tracking
Data Collected:
- Pages visited and time spent on each page
- Traffic sources (how you found our website)
- Device and browser information
- Geographic location (city/country level)
- Conversion events (form submissions, button clicks)
- User journey and navigation patterns
Retention Period: Google Analytics data is retained for 14 months
Cookie Names: _ga, _ga_*, _gid, _gat
Privacy Information: Google Privacy Policy
Opt-Out: Google Analytics Opt-out Browser Add-on
Microsoft Clarity
Purpose: Session recording and heatmap analysis
Data Collected:
- Mouse movements, clicks, and scrolling behavior
- Session recordings (anonymized)
- Heatmaps showing user interaction patterns
- Page performance metrics
- Device and screen resolution information
Retention Period: Clarity data is retained for 30 days
Cookie Names: _clck, _clsk, CLID, ANONCHK, MR, MUID, SM
Privacy Information: Microsoft Privacy Statement
Data Processing: Microsoft Clarity does not collect personally identifiable information. All recordings are anonymized.
Google Search Console
Purpose: Monitor website performance in Google search results
Data Collected:
- Search queries that led users to our site
- Click-through rates from search results
- Page indexing status
- Mobile usability data
- Core Web Vitals performance metrics
Note: Search Console primarily uses server-side verification and does not place cookies on visitor devices. Data is collected through Google's search infrastructure.
Privacy Information: Google Privacy Policy
4. Categories of Cookies We Use
Essential Cookies (Always Active)
These cookies are necessary for the website to function and cannot be switched off. They are usually only set in response to actions you make, such as setting privacy preferences or filling in forms.
- Session management
- Security and fraud prevention
- Load balancing
Analytics & Performance Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
- Google Analytics 4: Traffic analysis and user behavior tracking
- Microsoft Clarity: Session recordings and heatmap data
Impact of Disabling: We won't be able to improve website performance based on usage data, but the website will still function normally.
Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences.
- Language preferences
- Region selection
- Previously submitted form data (for convenience)
Marketing Cookies (If Applicable)
Currently, Displace Agency does not use third-party marketing or advertising cookies. If we implement marketing tools in the future, this policy will be updated accordingly.
5. Legal Basis for Cookie Processing
Under applicable data protection laws, including GDPR and CCPA, we process cookie data based on:
- Consent: For analytics and non-essential cookies, we rely on your consent obtained through continued use of our website
- Legitimate Interests: For essential cookies and security purposes, we rely on our legitimate interest in operating a functional and secure website
- Legal Obligation: For cookies required to comply with legal requirements
6. Third-Party Cookies
Some cookies on our website are placed by third-party services. We do not control how these third parties use cookies. Please review their privacy policies for more information:
- Google (Analytics & Search Console): https://policies.google.com/privacy
- Microsoft (Clarity): https://privacy.microsoft.com/en-us/privacystatement
7. Managing Your Cookie Preferences
You have the right to control and manage cookies. Here are your options:
Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- View what cookies are stored and delete them individually
- Block third-party cookies
- Block all cookies from specific websites
- Block all cookies from being set
- Delete all cookies when you close your browser
Browser-specific instructions:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Manage and delete cookies
Opt-Out Tools
- Google Analytics: Install Google Analytics Opt-out Browser Add-on
- Do Not Track: Enable "Do Not Track" in your browser settings (note: not all websites honor this signal)
Important: Blocking or deleting cookies may impact your experience on our website. Some features may not function properly without cookies.
8. Data Retention
Cookie data is retained for different periods depending on the tool:
- Google Analytics 4: 14 months from user's last activity
- Microsoft Clarity: 30 days from session recording
- Essential cookies: Session-based or up to 1 year
You can request deletion of your data at any time by contacting us at hello@displace.agency.
9. International Data Transfers
Some of our third-party analytics providers (Google, Microsoft) may process data outside of the United States. These providers have implemented appropriate safeguards, including:
- Standard Contractual Clauses (SCCs) approved by relevant authorities
- Compliance with GDPR and other international data protection regulations
- Data Processing Agreements ensuring lawful data transfers
10. Children's Privacy
Our website is not directed to children under the age of 13 (or 16 in the EU). We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at hello@displace.agency.
11. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The updated policy will be posted on this page with a new "Last Updated" date.
We encourage you to review this Cookie Policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.
12. Your Rights
Under data protection laws (GDPR, CCPA), you have the right to:
- Access: Request information about cookies and data we collect
- Deletion: Request deletion of cookie data associated with you
- Objection: Object to the use of cookies for analytics purposes
- Portability: Request your data in a portable format
- Withdrawal: Withdraw consent at any time by adjusting browser settings
To exercise these rights, contact us at hello@displace.agency.
13. Contact Information
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
Email: hello@displace.agency
Website: www.displace.agency
For privacy-related inquiries, our team will respond within 30 days.
14. Governing Law
This Cookie Policy is governed by the laws of the State of Florida, United States, consistent with our Terms of Use and Privacy Policy.
Last Updated: October 8, 2025